The boundless Kanye West pushed even further last night when he bypassed traditional television and online channels and instead premiered his on the sides of 66 buildings all across the world.
The video presentation was as revolutionary as the jarring lyrics that Yeezy spits on the song, which throws racism and consumerism into a blender and pours out a tall glass of hard-to-swallow self-reflection. 'Ye's politically charged poetry may come off contradictory to new fans who only recently caught on to the Givenchy-wearing, $250 Air Yeezy-selling rapper, but for those keeping score, "New Slaves" is rooted in West's 2004 The College Dropout days just as much as his post-Watch the Throne trip.
From the first line, 'Ye draws parallels to his debut. "My mama was raised in the era when/ Clean water was only served to the fairer skin," he rhymes to start.
Even before she tragically passed away in 2007, Kanye's mother, Donda West, inspired a great deal of his character and his music. Hearing his mother's stories of a segregated America clearly shaped the MC's views. It's an inspiration that drives "New Slaves" just as it did 2004's "Never Let Me Down," where Kanye tells us of his grandfather and mother who protested during the Civil Rights era. "At the tender age of six she was arrested for the sit-ins/ And with that in my blood I was born to be different," Yeezy raps, before warning us: "Racism still alive, they just be concealing it."
The connections are plentiful. In "New Slaves" Kanye tackles being broke and not ...