Cher Lloyd made the decision to ditch the sassy, picture-perfect pop star image to get raw, emotional and real on her latest single, “Sirens.”
The ballad shows off the pint-size British star’s vocal range, which she says is one of the reasons she decided to make the track the second single off her just-released sophomore album, Sorry I’m Late.
“This is something that I’ve wanted to do for a long time and something that I’ve been doing behind closed doors — the sort of ballad, mid-tempo type of song,” Cher said during “Live From MTV.” “And I feel that it’s been forever since I actually had a song that was real singing that I could strip back and sing acoustically, so “Sirens” for me, was perfect because it was sort of like a new beginning.”
But it wasn’t just testing something new in her song. Lloyd carried that over to her video for the single as well. The singer stripped away her bubble-gum pop persona and in its place we see an emotional, gritty Cher.
And in case you were wondering, those are real tears in the video, because Cher based the story around the time her father was arrested when she was just 5 years old.
“I really felt like I’ve done a lot of pop videos, you know I’ve done videos in front of a green screen with lots of pretty colors, looking all fantastic — not a hair out of place — on this one I thought, I ...
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