Of all the words you could use to describe Opening Ceremony, the concept store and collection, “boring” would never be one of them. This season, designers Humberto Leon and Carol Lim traded in a typical Fashion Week show for a one-act play, 100% Lost Cotton, co-written by Spike Jonze and Jonah Hill.
Jonze and Hill cast a number of big names in the production, including Karlie Kloss, Elle Fanning, and Dree Hemingway, just to name a few. The play centered on the story of a new model, played by Elle, at her first casting for Fashion Week. The casting was, of course, for Opening Ceremony. Everyone on stage wore pieces from the Spring 2015 collection, which was, apparently, inspired by “the summer of ’91.”
While we weren’t in the audience—who sat backstage and faced the audience seats, by the way—OC kept us up-to-date via Instagram, sharing photos from the stage, collection inspiration info, and deets about the plot.
To be honest, OC’s production makes your regular ol’ runway show seem outdated. Combined with Gareth Pugh’s dance piece, Hood By Air’s giant dog on the catwalk, and Twin Shadow’s performance on Public School’s runway, this Fashion Week is shaping up to be preeeeetty theatrical.
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