When Trey Songz and Nicki Minaj teamed up for “Touchin, Lovin,” from the R&B singer’s recent album Trigga, we got exactly what we expected: a dope collaboration. But it sounds like what the video will offer is a bit unexpected.
“We actually have an extra surprise in the video, where there’s an interactive feature,” Trey told MTV News recently when we visited him on set. “I know my fans are very engaged on the computer and very much social savvy, so when we give them options to watch the video, I’m sure they’ll watch it probably 20 times when you realize you can go this way, that way, this way.”
It sounds like a concept that we haven’t really seen before in a music video, and the clip’s director, Jason Zada, thinks it’ll be something that fans love.
“This idea of all your fantasy choices available to you at any point in time, it was kind of this really great way of sort of personifying all these fantasies that we all have floating around in our heads,” he said.
And while we don’t see Nicki in these behind-the-scenes shots, she will definitely be in the video — playing a special role.
“Nicki’s playing the dominant figure,” Trey added. “She’s basically controlling my dreams. And each portion of what you see is what it is she wants to happen.”
When the two first collaborated four years ago, they delivered “Bottoms Up,” a track that jumped to #1 on the Billboard Rhymthic chart. The singer is pretty sure they recaptured that same magic this time around.
“We did it once before with a record called ‘Bottoms Up,’ and sometimes you get with an artist and do it twice, you don’t get to reach that same synergy,” he said. “You try to catch it, but I think we caught it.”
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