October is breast cancer awareness month, and Nestlé Fitness is committed to the cause. As part of their Pink Ribbon initiative — a campaign that encourages breast self-examinations — Nestlé Fitness rigged a woman’s bra with a hidden camera to find out just how many people sneaked a peek during her day.
Nestlé Fitness
Nestlé Fitness
Watch all 37 glances — some more painfully obvious than others — below:
The video ends with a call-to-action: “Checking your breasts regularly helps prevent breast cancer.”
Nestlé Fitness
Early detection makes all the difference for breast cancer, and Nestlé Fitness continues to spread the word through #CheckYourSelfie.
For more about about what you can do to raise cancer awareness, visit Stand Up To Cancer.
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