By now you’ve sure seen one, or dozens of the videos of celebrities taking the “Strike out ALS Ice Bucket Challenge for Lou Gehrig’s Disease.”
It’s a bracing, funny, clever and, so far, very effective means of raising money to combat ALS (Amyotrophic lateral sclerosis), often referred to as “Lou Gehrig’s Disease,” which is defined as a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. The disease causes the degeneration of the motor neurons that go from the brain to the spinal cord and to the muscles throughout the body, eventually causing loss of muscle control, paralysis and death.
Fifteen new cases of the disease are diagnosed in the U.S. every day and the Ice Bucket Challenge — in which the dunkee pours a bucket of ice water on their head and then challenges others to do the same within 24 hours or make a donation to fight ALS, or both — has shined a light on the disease that currently has no cure.
But whose idea was it? Well, according to the Los Angeles Times, it was the brainchild of 29-year-old ALS patient Peter Frates. The former captain of the Boston College baseball team drew inspiration from one of that club’s post-game rituals and challenged some local athletes on Twitter to get iced. The first reported challenge took place on July 15 and, once the Beverly, Massachusetts, Frates, his family and friends started challenging each ...
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