Steve Stoute is certain that you can draw a line connecting the birth of hip-hop, at 1520 Sedgwick Avenue in the Bronx, directly to 1600 Pennsylvania Avenue, where President Obama is serving his second term in office. He began to tell that story in part one of his new series, "The Tanning of America," which premiered on VH1 Monday night.
The series is based on Stoute's 2011 book of the same title, but the four-part show is proving to be even more interesting with commentary from hip-hop legends such as Russell Simmons, Reverend Run, Rick Rubin, Nas and Diddy. Stoute, a marketing mogul and longtime business partner of Jay Z, makes the factual argument that hip-hop culture is responsible for blurring color lines in America, and making room for the country's first black president.
The first segment highlights the 1970s origins of the culture through the mid-80s, culminating with the meteoric rise of Run-D.M.C. Even for those who are well-versed in hip-hop's beginnings, the special included some priceless footage.
In addition to watching a young Rick Rubin head-banging in an early Def Jam commercial (after he co-founded the label with Russell Simmons) viewers also got a closer look at some of the first mainstream artists and publications that give rap music a chance.
A writer from the Wall Street Journal remembered the phone call from Def Jam publicist Bill Adler, who convinced her to write a 1994 profile on "rap mogul" Russell Simmons and his burgeoning label. She'd later spend a night partying in the Bronx with Russell and his young protégé, ...
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