We don't know for sure yet what we'll see when Britney Spears releases her video for "Work Bitch" on Tuesday (October 1), but from what the director tells us, it's going to be quite the spectacle!
"Work Bitch" is, of course, the lead single off Spears' upcoming album, due December 3, and Ben Mor has revealed to MTV News that the Britney Army should expect lots of dancing, several location changes and a closet full of cool costumes.
"I think this is a more adult Britney, definitely a more adult Britney," he teased. "You can't have soft visuals for a song called 'Work Bitch,' and we sure as hell didn't."
The visual for Spear's lead single — debuting on the CW network — will also hint at the next era in the pop star's life.
"I think it sets a high bar. I think you can only go bigger and bigger," said Mor, who has previously worked with Brit on her will.i.am collaboration "Granted, that I got the opportunity to do a legitimate Britney Spears first release [video], which is a huge deal, we pulled all the stops.
"There's definitely a lot of surprises that I think people are going to flip over," he added. "[We] wanted to set the bar as high as we can, [and] now, just hopefully match it or better it next time. There's no going backwards."
Mor, who cited "Slave 4 U" and "Toxic" as his favorite Spears videos, said the singer was incredibly hands-on and collaborative on the "Work Bitch" shoot, sharing her ideas ...
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