Can we stop talking about how female-led movies are a novelty now? As “Maleficent” ably proved at the box office this past weekend, earning a much-better-than-expected $70 million domestically and over $100 million internationally, the days when Hollywood could get away with saying a box office success featuring a woman in the lead are a fluke are dead, gone and should never be talked about again.
And it’s not just “Maleficent,” either. For decades, Hollywood, in its infinite wisdom, looked at major releases led by women and said, “Well, that’s not what the audience really wants,” then proceeded to point to the next flop starring a woman as evidence that these “types” of movies were a passing craze.
This is, of course, ignoring that there are a few dozen more flops led by men released every single year.
That aside, let’s take a look at the past few months, and why this insanely faulty argument should be retired, ASAP.
It all started with “Frozen” in November, which featured not one, but two female leads played by Idina Menzel and Kristen Bell. An article on BoxOffice.com wondered in the film could possibly reach the high, lofty level of animated hit “The Croods,” and grow beyond its, “core Disney female audience.”
I’d say pretty definitively, yes, the movie did grow beyond that audience. Not only did “Frozen” vastly over perform its opening weekend, it’s also gone on to become a global phenomenon grossing well over $1 billion.
Add in the success of ...
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