When the “Run” video was released earlier this month, it caused quite a stir online. Could this possibly be a trailer for something bigger? (The answer — “Coming never” — was revealed at the end). And what about the idea behind the wild video? And all the cameos? Melina Matsoukas, the video’s director, gave Elle the stories behind the visual.
“Beyoncé was definitely really excited; Jay was a bit skeptical, but we were able to kind of force him into it,” she said. “He’s always interested in doing something different so I think that part was exciting to him. I think he was hesitant about ‘Oh, now I have to be an actor.’ I was like, ‘If it works, great. If not, then we’ll cut around it and make it a more typical video.’”
Once he was in, though, Hov was ready to play ball.
“Jay put in a call for Sean Penn,” explained Matsoukas, who has directed dozens of videos. “It was the end of us shooting the first day. One of Jay’s creatives came up to me and she’s like, ‘OK, we need to call Sean Penn now. He’s coming tomorrow.’ And I’m like, ‘What? OK.’ So I’m driving back through the desert, and my phone’s not working, and it didn’t work that night, and I wake up the next morning to a text from Sean Penn.”
Penn, who was just one of a star-studded cast that also included Don Cheadle, Blake Lively, Rashida Jones and Jake Gyllenhaal, improvised all of ...
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