by Alex Zalben 23 mins ago
Sony Pictures announced today (July 23) that it would be pushing back the release of “Amazing Spider-Man 3” by two years, to 2018. In the interim, the previously in limbo villain-centric “Sinister Six” will now hit theaters on November 11, 2016.
This is hot on the heels of Robert Orci and Alex Kurtzmann, both of whom had been driving forces behind the rebooted series, expressing doubt as to the franchise’s future.
And while having these two release dates is a step in the right direction, it’s clear that “Spider-Man” still has a fair amount of righting of the ship to do before it can push past the underwhelming (for the blockbuster “Spider-Man” series, mind you) grosses of “Amazing Spider-Man 2.”
There’s an easy solution to the problem, though, and it’s one that’s been ignored for as long as Sony has been making “Spider-Man” movies: they need to stop focusing on the “Man” part, and start gearing the series towards spiders.
Think about it: right now, every “Spider-Man” movie has featured human leads, whether its been anchored by Tobey Maguire and Kirsten Dunst, or Andrew Garfield and Emma Stone. And every movie has been marketed directly at humans, through posters, billboards trailers and more.
Which is fine and good, but clearly “Spider-Man” has reached its peak of interest with human beings. There’s a little over seven billion people on Planet Earth, and at this point in time, Sony has reached every person they can possibly reach.
But spiders? Spiders out number human beings a thousand ...
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