As if AMC’s “The Walking Dead” wasn’t big enough, thanks to McFarlane Toys it’s about to invade an entirely new area of your local toy store. Move over, Lego and Kre-O: “Walking Dead” brick building sets are here! Or will be, this October.
The entirely new line of toys will debut at this year’s San Diego Comic-Con, eventually hitting stores this Fall. And the concept is a pretty simple one: instead of cartoony figurines and blocky playsets, what if buildable toys looked like high-end collectibles? That’s exactly what Todd McFarlane, owner of McFarlane Toys, was aiming to do when he moved from the specialty shop to a new area of Toys R Us.
“Why can’t the art simply be better and cooler in that aisle?” McFarlane said when MTV News talked to him over the phone.
McFarlane Toys
According to McFarlane, this is the mindset he brought when trying to tackle action figures for brands like “Halo,” sports figures (NBA and MLB), and yes, “Walking Dead.” Now he’s trying to tackle the same problem, but with figures that are a little over an inch tall.
And it seems like he’s solved that problem. The figures and associated sets will all work smoothly with any Legos or other brick brands you have hanging around, but will look decidedly different from the brightly colored worlds of Emmet and friends.
Instead of pirate ships and more kid-friendly landscapes, the “Walking Dead” starting sets will include Daryl Dixon and Chopper, the Governor’s room ...
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