Spring App
The good news? We have one now. Spring is a new e-commerce app that might ~actually~ change the way you shop on your phone. It launched today—literally hours ago!—so we caught up with Ara Katz, the insanely stylish CMO who cut her teeth at Beachmint (yup, the same Beachmint that just merged with Lucky Magazine) to find out what sets this one apart from all the others.
A word of warning, though, guys? It makes buying cool stuff almost TOO easy, so proceed with caution.
MTV STYLE: This is the coolest start-up office I’ve ever been in. How many people do you have working on this app?
ARA KATZ: Over 30! We’re half engineers, and half marketing and fashion. And half women! Make sure you include that.
Impressive! How did Spring come to be?
It was a number of things. We love the seamless life that phones give us, but when we really thought about ...
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Aug 14, 2014 | 
