Make no mistake: British folk rock band Mumford & Sons know they have a certain reputation — and they're lampooning that hipster, flannel-clad image in their latest music video for "Hopeless Wanderer," the fourth single off of their 2012 album, Babel.
The clip, which as of press time was nearing 2 million views on YouTube, following its August 4 debut, features actors Jason Sudeikis, Jason Bateman, Ed Helms and Will Forte as a faux Mumford & Sons, strumming and singing in a sun-dappled field just as earnestly (perhaps even more so) as the real McCoy.
With the Internet crazed over the clip, MTV News reached out to director Sam Jones, helmer of the VMA-winning video for "Walk" by the Foo Fighters, to find out all the secrets from set.
The "Hopeless Wanderer" could have been a dog.
Jones originally pitched two treatments for the video: one featuring actors and one starring a pooch.
"The other one I wrote was about a dog, actually," he said. "Like, more of a French film about a dog, who's kind of lost his owner. The two ideas couldn't have been more far apart, and I think that when I wrote the one about the actors I was like, 'They're never going to pick this.' So I didn't really have specific actors in mind, and then they called and they said, 'Oh, we love the one with the actors.' And I was like, 'Oh great.' "
The video was cast in about 30 minutes.
Despite his trepidations, the parody band came together rather swiftly and seamlessly. Jones' ...
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