Beyoncé has spent the majority of 2013 in full-blown promotion mode, performing at the Super Bowl, debuting a documentary, appearing in (at least) three high-profile ad campaigns, premiering new songs and, oh yeah, launching a world tour. The only question seems to be: Just what is she promoting?
According to her reps, it's not a new album. Earlier this week, they denied reports that Bey had scrapped upwards of 50 songs intended for the record, and shot down rumors that her label, Columbia Records, were growing concerned by the project's continued delays, adding that an official release date has never been set.
That may be true, though based on everything we've witnessed Bey do this year, it certainly appears as if she was setting up something. There were rumors that the follow-up to 4 was due in the spring, and her spate of early-year activity — the halftime performance at Super Bowl XLVII (which came on the heels of a Pepsi partnership), her highly-rated doc, the premiere of etc — certainly lends credence to those theories. But, as her legions of fans are well aware, all that momentum ultimately led nowhere, and spring came and went without news of an album.
And since then, there have been more soft-launches of songs, each tied to a particular advertising campaign: was teased in a Pepsi ad, and was released in conjunction with an H&M campaign. "Woman" was initially reported to be the first single off her album, ...