Birdman takes his music seriously — and why wouldn't he? The Cash Money co-founder and CEO turned an independent New Orleans record label into a rap powerhouse, thanks to raw, unapologetic rhymes from acts like B.G., Juvenile and, of course, Lil Wayne.
What's more, the #1 Stunna feels so strongly about his current artists and their music that on Wednesday's episode of "RapFix Live," he revealed he'd considered a boycott against Mountain Dew and Reebok, when the companies dropped Wayne and Rick Ross, respectively, over controversial lyrics. (While Ross is not signed to Cash Money, he and Birdman are close friends and frequent collaborators.)
"Really, we could've reversed that [termination of endorsement deals] because my whole take was, 'Since they wanna clown, I can clown and group all my people up.' But on the respect I have for Swizz [Beatz, a Reebok partner], that's why I didn't clown," Birdman told Sway. "I could've put all my people together and say, 'Now my culture and my community, we're not supportin' y'all.' "
Back in April, Reebok broke off their deal with Rick Ross after he spit some lyrics on Rocko's "U.O.E.N.O." that conjured up images of rape for some listeners. The sneaker deal was one that hip-hop producer and Cash Money friend Swizz had helped to broker. PepsiCo.-backed Mountain Dew also severed ties with Wayne after outcry over his sexual reference to Civil Rights icon Emmett Till on Future's "Karate Chop."
Both Ross and Wayne expressed remorse after their respective incidents. And on Monday, J. Cole became the latest ...
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