Jay-Z has gone head-to-head with the best of them.
The rap titan popularized Italian luxury clothing line Iceburg only to take it all back and start Rocawear after they failed to give him an endorsement deal. He's championed Ace of Spades over Louis Reoderer's Cristal champagne, made hip-hop fans tuck their beloved Mitchell & Ness jerseys in favor of button-up shirts and forced New Yorkers to choose between the Knicks and Nets.
He's battled against Nas, Mobb Deep, Ma$e and Jim Jones, but now, with his new Samsung deal and the release of his 12th LP Magna Carta Holy Grail, Jay may be taking on his biggest challenger yet: the iPhone.
On July 4, Jay will drop Magna Carta for free via a music app accessible only to Samsung Galaxy phone users. Samsung purchased one million digital LPs at a reported $5 per album just so they could obtain the rights, and non-Galaxy users will be able to buy the album three days later. The window of exclusivity that Hov and Samsung offer has created heavy buzz, but is it enough to push Samsung into the forefront of a smartphone market led by Apple?
"One pattern with Jay-Z and a lot of the companies that he does deals with is that they're basically trying to buy cool. A lot of the time he goes with brands that are not necessarily the #1 in the category," says Zack O'Malley Greenburg, Forbes magazine senior editor and author of "Empire State of Mind: How Jay-Z Went From Street Corner to Corner Office." He ...