Not to ruin it for you, but Grouplove didn't actually travel to North Korea to shoot the video for their new single, "Ways To Go" — in which they inspire kid Kim Jong-un to don a Hawaiian shirt and dance his tiny dictatorial derriere off — but they would have.
"Nah, we shot it in this crazy house in Malibu, the Villa Leon, that's kind of defunct and falling apart, but they let us run around inside," frontman Christian Zucconi said. "But now that you bring it up, that probably would have been a good idea."
Don't worry; the lack of authenticity doesn't dampen the effervescent energy of the video, or the song, in the slightest. "Ways To Go" is shiny, sunny and seems destined to dominate summer pop playlists, and the video's a total treat (try not to crack a smile while watching it) ... so even if they didn't pull a Dennis Rodman and head to the DPRK to make it, well, that doesn't really matter all that much.
"You know, people watch videos on their phones now; they have to be bright and bold for people to pay attention," vocalists Hannah Hooper said. "For people to enjoy something something super beautiful, I feel like takes a joint and a screen."
Both of those seem required to enjoy Grouplove's upcoming Spreading Rumours album, too ... it's full of the kind of wide-eyed, wonky pop experiments that fans fell in love with on songs like "Tongue Tied" and "Colours" (from their 2011 debut, Never Trust a Happy Song), only pushed to new, ...
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