Between Demi Lovato’s new skincare collection and colorful hair extensions line, it’s pretty obvious our girl wants to make her mark in the beauty world. But today, she added yet another brand to her ever-growing list of beauty clientele: as the new face of N.Y.C. New York Color.
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Demi is the first-ever Global Brand Ambassador for the drugstore cosmetics company and will be featured in their campaigns starting in 2015. Johanna Businelli, Chief Marketing Officer for Color Cosmetics, said, “Demi’s youthful, modern sensibility, audacious style and wide-reaching appeal make her the perfect choice to represent N.Y.C. New York Color on a global scale. Her impressive social influence will also help us to further engage with a new generation and Demi’s fans.”
Related: Demi Lovato Launches Her Own Skincare Line
Judging by the first photo from the campaign, it looks like our girl will be bringing her signature cool-yet-approachable look to the brand. Demi said, “I’m really excited to be partnering with N.Y.C. New York Color. Their products make playing with different looks and trends fun, easy and affordable by all!”
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