Gwen Stefani enters the Internet for her “Baby Don’t Lie” video — at least, that’s what I imagine the inside of the Internet looks like. With checkered, angular mountains and geographic washes of neon pink and yellow, the place she’s visiting definitely isn’t Earth.
I mean, yeah, she’s in front of a green screen for the majority of the video, but in the clip, she’s taking her glitchy world by storm — one blurry step at a time.
The video was directed by Sophie Muller and Weirdcore, who provides the trippy visuals for Aphex Twin. As for the glitchiness, Stefani is right on trend — glitch art, which is made by altering digital data, is huge right now. You go, Gwen Coco.
Try to get past the feeling that your screen is broken or you’re not watching in HD, and just imagine yourself surfing the rainbow waves of the World Wide Web with the No Doubt singer. That’s what I’m doing.
Gwen dropped the “Baby Don’t Lie” track on Monday, and it will most likely be on her upcoming solo record, for which she’s working with friend Pharrell Williams. She’s currently coaching on “The Voice,” which she admits is the reason she wanted to get back to music. The Hollaback Girl has a song on Calvin Harris’ new LP. And, lucky for us, the singer also has plans for a No Doubt album in the future, too.
Emilee Lindner
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