Karmin is taking it back to the old school. In their new music video for “Acapella,” the duo channels some of their retro influences with a Hype Williams-inspired theme.
“There’s some of that swagger. Hype Williams would be really great to work with but yeah, we definitely stole some of his ideas,” Amy Heideman told MTV News. “He defined those videos I think in the ’90s and 2000s.”
The twosome, who list Missy Elliott and Brandy as some of their muses, wanted to bring a “throwback vibe” to the set using a monochromatic color palette — similar to retro favorites such as Destiny’s Child “Say My Name” and Elliott’s “The Rain (Supa Dupa Fly)” — They brought in a fish-eyed lens and something they’ve never done before on camera: choreography.
“I actually enjoyed it,” Nick Noonan said, regarding his fancy footwork. “To be honest I was a little hesitant in the beginning, I was like, ‘I’m sorry, what?’ But it wasn’t even like someone else was saying it, it was us saying, ‘Hey, we want to do this,’ but I was still like, ‘hey, I’m going to go for it and we’re going to do everything and see.’ If it looks terrible we’ve got to be straight up with ourselves though. You don’t put a square into a round hole; you know what I’m saying? Is that the right analogy?”
Karmin would also like to add a retro touch to their upcoming LP. The pair is scheduled to drop their debut album sometime this September and for a blast from the past, they want to recruit a special feature.
“Shaggy, will you please be on one of our songs?” Heideman pleaded to camera in hopes that the “It Wasn’t Me” singer is watching. “You’re incredible!”
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