Earlier today (October 2), A$AP Rocky promised that he’d be dropping something new at midnight, and obviously we hoped and assumed it’d be new music.
Like clockwork, the video for his new song “Multiply” dropped via his website flackojodyeseason.com and it does not disappoint.
Rocky and the rest of the A$AP mob dance through dark streets, fireworks and technicolor screens flashing surreal images. Juicy J also has a brief cameo during the clip’s intro.
Earlier in 2014, Rocky collaborated with more indie-leaning stars like Sam Smith and Lykke Li, but this video is back firmly in the realm of hip-hop.
Close listeners will remember that Rocky first performed this song at Coachella earlier this year—and that some of the lyrics seem to take shots at clothing brand BEEN TRILL.
Watch the official video below.
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