Nearly four months after buying Beats Music and Beats Electronics for $3 billion in May, Apple’s plans for the Dr. Dre-co-founded company’s future appear unclear.
News surfaced on Monday (September 22) that Apple was planning to shut down Beats Music, the streaming service launched earlier this year, according to TechCrunch. That report was quickly refuted by Apple, though, whose PR rep, Tom Neumayr, called the claims “not true.”
But now, a new theory has surfaced: that the Beats’ music-streaming service will ultimately be folded into iTunes.
“I’ve always known in my heart that Beats belonged with Apple,” Beats co-founder Jimmy Iovine said in a press release after the acquisition in May. “The idea when [Dr. Dre and I] started the company was inspired by Apple’s unmatched ability to marry culture and technology. Apple’s deep commitment to music fans, artists, songwriters and the music industry is something special.”
Whatever the case is, Apple sure must be happy they acquired Beats headphones, which haves sales figures in the hundreds of millions.
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