J.K. Rowling may have just pulled off the greatest trick of her literary career.

The "Harry Potter" author had kept a relatively low profile since her first non-wizard novel, hit shelves last September to decidedly mixed reviews. Most people assumed that we would hear about a new Rowling book maybe a year or two from now, followed by a traditional publicity rollout with perhaps an Oprah interview. But the world-famous writer decided to go a different route.

Rowling stunned readers by revealing that she had already written her next books...and it had been in bookstores since April. The secret of "The Cuckoo's Calling" by Robert Galbraith has only recently been uncovered, but how did Rowling pull it off?

"The Cuckoo's Calling"
In April, publishers Little, Brown released the debut detective novel by Robert Galbraith to a warm critical reception. Publishers Weekly wrote "Galbraith combines a complex and compelling sleuth and an equally well-formed and unlikely assistant with a baffling crime in his stellar debut." The positive reviews, however, did not translate to sales; the book only sold 1,500 copies. Journalists and critics knew that "Robert Galbraith" was a pseudonym, but without any other clues than an "About the Author" page that describe the writer as a former member of the military police, the mystery went unsolved for months.

Pulling Back the Veil
After almost three months, a single tweet was what pulled the first string that unraveled Robert Galbraith. A colleague of Richard Brooks, the arts editor for the Sunday Times, tweeted that she enjoyed "Cuckoo's Calling," commenting that it ...

Paris Hilton is headed to Ibiza.

The heiress and Cash Money signee is teaming with Amnesia Ibiza in a joint venture that will see her serve as a resident DJ at the club's "Foam & Diamonds" party, and launch a pop-up store that will sell her line of handbags and accessories.

Hilton will take over hosting duties at "Foam & Diamonds" beginning July 31, and she'll perform at the party every Wednesday until August 21. Her pop-up store at Amnesia Ibiza will be open to the general public from July 31 to August 31, and on August 7, she'll meet fans and present her collection of handbags at the club.

In between all that, Hilton will presumably be putting the finishing touches on her sophomore album, which is due later this year on Cash Money Records.

Speaking of that album, earlier this month, Cash Money CEO Birdman told MTV News that Hilton's music is going to surprise more than a few folks, adding that he (and the entire Cash Moneyt family) have been blown away by the songs she's played for him.

"I don't think people know how talented Paris is. I just left from her house [and] she was playin' me some music," he said. "She got a record we're about to come out with and she's very talented. You know she's already somethin' special as an entrepreneur ... but on the music side, I'm super excited. We all — me, [Lil] Wayne, everybody — we listened to her music and she got some hits."

The Weeknd is ready to come out of his shell. With his first official album, Kiss Land, on the way, the Toronto singer/songwriter took major steps and opened up on Monday (July 15) with a new music video and an interview in Complex magazine.

MTV got the go-ahead to premiere Abel's video and song. The track, which samples Portishead's 2008 single "Machine Gun," finds the Weeknd wallowing in self-pity from either a broken heart or a bruised ego — it's a bit unclear. "You taught me how to love when nobody ever could," he sings in his calming falsetto, before coming to the conclusion that the object of his affection could never be his because she belongs "to the world."

The video was directed by Anthony Mandler and is set in Japan, where Abel has seemingly joined the ranks of a military regime who go out for a night on the town. Together, the uniformed soldiers rush to take in a bit of performance art and all admire the woman the Weeknd has had his eye on the whole time.

In his interview with Complex, the mysterious singer revealed that he doesn't know if he's ever suffered heartbreak, even though most of his music centers around the complexities of love. "I hope that I fell in love and I hope that my heart was broken. Because if I didn't, then I don't know what I'm about to go through in the next 20 years of my life," he said before describing his sweetly titled album as a ...

When do you feel most empowered? Is it when you're listening to Taylor Swift? Is it when you ace that test at school? Or maybe it's just when you actually make it to work on time. Whatever it may be, MTV and COVERGIRL want to know about it.

A #covermoment is when a woman feels most beautiful and empowered — whether it be rocking new nail art or graduating as valedictorian. It's a moment that celebrates the uniqueness that is you. And there's a way you can share it with the world on covermoment.com.

Share your selfie, group shot with your friends or whatever on Instagram and Twitter with the hashtag #covermoment and the COVERGIRL aggregator tool will snatch your photos and share them with others. Check out covermoment.com to see how the tool has pulled together the photos of confident, independent and authentic chicks just like you — including celebrities, artists and fans. Becky G and NERVO have already been featured!

NERVO define a #covermoment as feeling "sexy and confident," and say they like to go with a bold eye when they're feeling daring. "Doing our makeup is almost a ritual for us," they told MTV News while talking about hitting the stage.

The sections of the tool are simple, and they're found at the bottom of the page. "#covermoment" seamlessly aggregates and curates articles, posts and videos together with user generated content. There's a big "spotlight" where your pics turn up. The "trends" tab has the latest mix of pop culture and beauty as told by articles, blog posts and ...

Thom Yorke's side project Atoms for Peace joined a growing list of artists Sunday to take their music off of a streaming music service in what band member/producer Nigel Godrich calls a "small meaningless rebellion."

Godrich took to Twitter this past weekend to announce that he and Yorke have nixed Atoms For Peace's debut album AMOK, Yorke's solo record The Eraser and a self-titled album from Godrich's project Ultraista from the service.

Those albums are also not available on streaming services Rdio and Deezer, although The Eraser is currently up on Rhapsody, as is Ultraista.

"We're off of Spotify. Can't do that no more man," Godrich tweeted. "Small meaningless rebellion....Someone gotta say something. It's bad for new music. The reason is that new artists get paid f**** all with this model... It's an equation that just doesn't work," he said.

Yorke, for his part, retweeted Godrich's tweets and added his own 2 cents via Twitter: "Make no mistake new artists you discover on #Spotify will no [sic] get paid. meanwhile shareholders will shortly being rolling in it. Simples," he said, adding, "For me In Rainbows was a statement of trust. people still value new music ..that's all we'd like from Spotify. don't make us the target," referring to the album that Radiohead released via a pay-want-you-want model in 2007.

The Black Keys' Patrick Carney cited similar reasons in 2011 for not putting the band's latest album El Camino on the service. "If it was fair to the artist, we would be involved in it," Carney told WGRD 97.9. "I imagine if Spotify becomes ...

Jay-Z and Kanye West took wildly different approaches to their respective solo albums — and we're not just talking about the ways they were marketed, either — so it will probably come as a surprise to learn that, once upon a time, Kanye coveted a pair of Jay's Magna Carta tracks so badly that he was willing to fight for them.

Or at least push for them.

That's according to Jay, who revealed to BBC Radio One host Zane Lowe that, during the making of Watch The Throne, he and 'Ye battled over the fate of a pair of songs — "Oceans" and "Holy Grail" — that would ultimately end up on Magna Carta ... Holy Grail. Seems West thought they were too good to leave on the shelf for the time being.

"We had this whole plan when me and Kanye did [the] Watch The Throne album that we would go right into our solos after that," Jay-Z said. "Soon as I thought we had wrapped up Watch The Throne, I made two records ... I had 'Holy Grail' and 'Oceans'.

'I played those records for Kanye. And he was like, 'No, those have to go on Watch The Throne, so we spent four days arguing about those records," he continued. "I was explaining to him why it wasn't right for this project and I had a whole idea for making this album called Magna Carta ... Holy Grail."

Of course, as you'd probably expect, Kanye wasn't about to give up without a fight. And over the course of ...

Giant monsters, giant robots and even Adam Sandler and all of his buddies fell before the might of little yellow minions over the weekend. was the #1 movie in America for a second time, narrowly edging out newcomer and decisively beating big-budget sci-fi action contender which settled for a #3 debut. It was one of the more unpredictable box office races in recent memory, with all three films switching places on the scorecard all weekend long.

In the end, animated sequel "Despicable Me 2" took the #1 spot with an estimated $44.8 million. Featuring the voices of Steve Carell, Miranda Cosgrove, Kristen Wiig and 2012 MTV Movie Awards host Russell Brand, the movie has generated great reviews, big success abroad (it was #1 overseas as well) and managed to earn $229.2 million domestically in just 12 days.

Adam Sandler had never made a sequel before "Grown Ups 2," which reunited him with many of his frequent collaborators from his Happy Madison Productions films, "Saturday Night Live" or both. Kevin James, Chris Rock, David Spade and even Taylor Lautner (!) lent their star power to the comedy, but it was Sandler who had the most on the line. The animated "Hotel Transylvania," featuring the voices of Sandler, James and Spade (among others) made nearly $150 million last year. But Sandler needed a live-action hit on the heels of the subpar box-office business of "Jack and Jill" and "That's My Boy."

Film critics hated "Grown Ups 2" (it sat at a lowly 7 percent on Rotten Tomatoes